{"id":166153,"date":"2024-10-19T17:35:38","date_gmt":"2024-10-19T20:35:38","guid":{"rendered":"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/?p=166153"},"modified":"2024-10-19T17:35:40","modified_gmt":"2024-10-19T20:35:40","slug":"quanto-vale-o-sao-paulo","status":"publish","type":"post","link":"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/quanto-vale-o-sao-paulo\/","title":{"rendered":"Qual o valor da marca S\u00e3o Paulo no Brasil e no mundo em 2024?\u00a0\u00a0"},"content":{"rendered":"\n<p>Questionar o valor de um time pode n\u00e3o ser a miss\u00e3o mais simples do mundo. Por exemplo, em rela\u00e7\u00e3o a quanto vale o <a href=\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/expectativas-sao-paulo-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">S\u00e3o Paulo<\/a>, um torcedor pode afirmar: tudo e mais um pouco; enquanto algum palmeirense pode dizer que n\u00e3o tem valor algum. Mas, torcidas e rivalidades \u00e0 parte, o fato \u00e9 que o S\u00e3o Paulo \u00e9 um dos dez clubes mais valiosos do Brasil.<\/p>\n\n\n\n<p>Segundo o relat\u00f3rio <a href=\"https:\/\/brandfinance.com\/press-releases\/o-flamengo-mantem-o-titulo-de-marca-mais-valiosa-do-futebol-brasileiro-apesar-de-um-pequeno-declinio-palmeiras-e-sao-paulo-marcam-gols#&amp;gid=1&amp;pid=2v\">Brand Finance Futebol 50<\/a>, de 2024, o valor da marca S\u00e3o Paulo aumentou em 55% no \u00faltimo ano, alcan\u00e7ando os US$ 55,7 milh\u00f5es. Com isso, o clube saiu do quinto lugar dentre os times mais valiosos do pa\u00eds para o terceiro, atr\u00e1s somente de <a href=\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/quantos-titulos-internacionais-o-palmeiras-tem\/\" target=\"_blank\" rel=\"noreferrer noopener\">Palmeiras<\/a> e <a href=\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/retrospecto-do-flamengo-nas-ultimas-temporadas-do-brasileirao\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flamengo<\/a> \u2014 muito embora o Brasil n\u00e3o tenha nenhum representante na lista dos 50 clubes mais valiosos do mundo.<\/p>\n\n\n\n<p>Ainda conforme a Brand Finance, esse resultado n\u00e3o apenas do S\u00e3o Paulo, mas dos times em geral, se deve, principalmente, aos investimentos em estrat\u00e9gias de marketing, al\u00e9m do relacionamento com os torcedores e parcerias comerciais. Al\u00e9m disso, a transforma\u00e7\u00e3o dos clubes em sociedades an\u00f4nimas tamb\u00e9m tem se mostrado um caminho vi\u00e1vel para melhorias na gest\u00e3o.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Veja no conte\u00fado:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/quanto-vale-o-sao-paulo\/#Brand_Finance_Futebol_50_os_10_clubes_mais_valiosos_do_Brasil\" title=\"Brand Finance Futebol 50: os 10 clubes mais valiosos do Brasil\">Brand Finance Futebol 50: os 10 clubes mais valiosos do Brasil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/quanto-vale-o-sao-paulo\/#Os_clubes_mais_valiosos_do_mundo_segundo_a_Brand_Finance\" title=\"Os clubes mais valiosos do mundo segundo a Brand Finance\">Os clubes mais valiosos do mundo segundo a Brand Finance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/quanto-vale-o-sao-paulo\/#Quanto_vale_o_Sao_Paulo_para_a_Sports_Value\" title=\"Quanto vale o S\u00e3o Paulo para a Sports Value\">Quanto vale o S\u00e3o Paulo para a Sports Value<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/quanto-vale-o-sao-paulo\/#Sports_Value_os_10_times_mais_valiosos_do_Brasil\" title=\"Sports Value: os 10 times mais valiosos do Brasil\">Sports Value: os 10 times mais valiosos do Brasil<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\" id=\"h-brand-finance-futebol-50-os-10-clubes-mais-valiosos-do-brasil\"><span class=\"ez-toc-section\" id=\"Brand_Finance_Futebol_50_os_10_clubes_mais_valiosos_do_Brasil\"><\/span>Brand Finance Futebol 50: os 10 clubes mais valiosos do Brasil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Flamengo<\/strong>: US$ 99.9 milh\u00f5es<\/li>\n\n\n\n<li><strong>Palmeiras<\/strong>: US$ 85 milh\u00f5es<\/li>\n\n\n\n<li><strong>S\u00e3o Paulo<\/strong>: US$ 55.7 milh\u00f5es<\/li>\n\n\n\n<li><strong>Corinthians<\/strong>: US$ 40.01 milh\u00f5es<\/li>\n\n\n\n<li><strong>Gr\u00eamio<\/strong>: US$ 34.6 milh\u00f5es<\/li>\n\n\n\n<li><strong>Atl\u00e9tico<\/strong>&#8211;<strong>MG<\/strong>: US$ 34 milh\u00f5es<\/li>\n\n\n\n<li><strong>Internacional<\/strong>: US$ 31.5 milh\u00f5es<\/li>\n\n\n\n<li><strong>Fluminense<\/strong>: US$ 30.6 milh\u00f5es<\/li>\n\n\n\n<li><strong>RB Bragantino<\/strong>: US$ 21 milh\u00f5es<\/li>\n\n\n\n<li><strong>Athletico Paranaense<\/strong>: US$ 20.5 milh\u00f5es<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-os-clubes-mais-valiosos-do-mundo-segundo-a-brand-finance\"><span class=\"ez-toc-section\" id=\"Os_clubes_mais_valiosos_do_mundo_segundo_a_Brand_Finance\"><\/span>Os clubes mais valiosos do mundo segundo a Brand Finance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O estudo da Brand Finance avalia os clubes de futebol de todo o mundo. Ent\u00e3o, al\u00e9m de divulgar quanto vale o S\u00e3o Paulo e outros times brasileiro, ela faz o mesmo com equipes da Europa, Estados Unidos e afins. O relat\u00f3rio aponta, por exemplo, que o <a href=\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/mundial-de-clubes\/real-madrid-vs-times-brasileiros\/\" target=\"_blank\" rel=\"noreferrer noopener\">Real Madrid<\/a> recuperou o t\u00edtulo de mais valioso do mundo, com um valor de 1,7 bilh\u00e3o de euros, representando um aumento de 16% em rela\u00e7\u00e3o ao per\u00edodo anterior.&nbsp;&nbsp;<\/p>\n\n\n\n<ol reversed class=\"wp-block-list\">\n<li><strong>Chelsea<\/strong>: EUR 800 milh\u00f5es<\/li>\n\n\n\n<li><strong>Tottenham Hotspur<\/strong>: EUR 900 milh\u00f5es<\/li>\n\n\n\n<li><strong>Arsenal<\/strong>: EUR 1 bilh\u00e3o<\/li>\n\n\n\n<li><strong>Bayern de Munique<\/strong>: EUR 1.2 bilh\u00e3o<\/li>\n\n\n\n<li><strong>Paris Saint-Germain<\/strong>: EUR 1.2 bilh\u00e3o<\/li>\n\n\n\n<li><strong>Liverpool<\/strong>: EUR 1.4 bilh\u00e3o<\/li>\n\n\n\n<li><strong>Manchester United<\/strong>: EUR 1.4 bilh\u00e3o<\/li>\n\n\n\n<li><strong>Barcelona<\/strong>: EUR 1.5 bilh\u00e3o<\/li>\n\n\n\n<li><strong>Manchester City<\/strong>: EUR 1.6 bilh\u00e3o<\/li>\n\n\n\n<li><strong>Real Madrid<\/strong>: EUR 1.7 bilh\u00e3o<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quanto-vale-o-sao-paulo-para-a-sports-value\"><span class=\"ez-toc-section\" id=\"Quanto_vale_o_Sao_Paulo_para_a_Sports_Value\"><\/span>Quanto vale o S\u00e3o Paulo para a Sports Value<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>J\u00e1 para a <a href=\"https:\/\/www.sportsvalue.com.br\/wp-content\/uploads\/2024\/01\/Valuation-Top-30-clubes-4a.edicao.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Sports Value<\/a>, que considera outros fatores al\u00e9m do valor de marca, como ativos circulantes, direitos esportivos, valor do elenco profissional, investimentos na base e outros, o valor do S\u00e3o Paulo \u00e9 diferente. Assim, para a consultoria especializada no mercado esportivo, o tricolor \u00e9 o quinto clube mais valioso do Brasil em 2022\/23, com R$ 2.214 bilh\u00f5es. Os dados de 2023\/24 ainda n\u00e3o foram divulgados.<\/p>\n\n\n\n<p>O estudo revela que as receitas operacionais do S\u00e3o Paulo atingiram os R$ 422 milh\u00f5es em 2022 e, com os jogadores, chegaram a R$ 657 milh\u00f5es. Enquanto isso, os custos em 2022 foram de R$ 458 milh\u00f5es. Assim, o clube terminou o per\u00edodo com um ativo total de R$ 583 milh\u00f5es e d\u00edvidas de cerca de R$ 587 milh\u00f5es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sports-value-os-10-times-mais-valiosos-do-brasil\"><span class=\"ez-toc-section\" id=\"Sports_Value_os_10_times_mais_valiosos_do_Brasil\"><\/span>Sports Value: os 10 times mais valiosos do Brasil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol reversed class=\"wp-block-list\">\n<li><strong>Santos<\/strong>: R$ 1,184 bilh\u00e3o<\/li>\n\n\n\n<li><strong>RB Bragantino<\/strong>: R$ 1,187 bilh\u00e3o<\/li>\n\n\n\n<li><strong>Fluminense<\/strong>: R$ 1,449 bilh\u00e3o<\/li>\n\n\n\n<li><strong>Athletico Paranaense<\/strong>: R$ 2,09 bilh\u00f5es<\/li>\n\n\n\n<li><strong>Internacional<\/strong>: R$ 2,124 bilh\u00f5es<\/li>\n\n\n\n<li><strong>S\u00e3o Paulo<\/strong>: R$ 2,214 bilh\u00f5es<\/li>\n\n\n\n<li><strong>Atl\u00e9tico-MG<\/strong>: R$ 2,953 bilh\u00f5es<\/li>\n\n\n\n<li><strong>Corinthians<\/strong>: R$ 3,071 bilh\u00f5es<\/li>\n\n\n\n<li><strong>Palmeiras<\/strong>: R$ 3,573 bilh\u00f5es<\/li>\n\n\n\n<li><strong>Flamengo<\/strong>: R$ 4,516 bilh\u00f5es<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Questionar o valor de um time pode n\u00e3o ser a miss\u00e3o mais simples do mundo. Por exemplo, em rela\u00e7\u00e3o a quanto vale o S\u00e3o Paulo, um torcedor pode afirmar: tudo &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Qual o valor da marca S\u00e3o Paulo no Brasil e no mundo em 2024?\u00a0\u00a0\" class=\"read-more button\" href=\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/quanto-vale-o-sao-paulo\/#more-166153\" aria-label=\"Read more about Qual o valor da marca S\u00e3o Paulo no Brasil e no mundo em 2024?\u00a0\u00a0\">Leia mais<\/a><\/p>\n","protected":false},"author":84,"featured_media":29571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-166153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-futebol","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","no-featured-image-padding","resize-featured-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quanto vale o S\u00e3o Paulo? | Sportingbet<\/title>\n<meta name=\"description\" content=\"Um dos times mais valiosos do Brasil, quanto ser\u00e1 que vale o S\u00e3o Paulo em rela\u00e7\u00e3o a outros times nacionais e internacionais?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/quanto-vale-o-sao-paulo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qual o valor da marca S\u00e3o Paulo no Brasil e no mundo em 2024?\u00a0\u00a0\" \/>\n<meta property=\"og:description\" content=\"Um dos times mais valiosos do Brasil, quanto ser\u00e1 que vale o S\u00e3o Paulo em rela\u00e7\u00e3o a outros times nacionais e internacionais?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/quanto-vale-o-sao-paulo\/\" \/>\n<meta property=\"og:site_name\" content=\"sportingbet Brasil\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportingbetbrasiloficial\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-19T20:35:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-19T20:35:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs-entain-media.s3.eu-west-1.amazonaws.com\/sportingbet\/pt-br\/blog\/wp-content\/uploads\/2024\/05\/15103617\/2WTF16E-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lua Santos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SportingbetBR\" \/>\n<meta name=\"twitter:site\" content=\"@SportingbetBR\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lua Santos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/quanto-vale-o-sao-paulo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/quanto-vale-o-sao-paulo\/\"},\"author\":{\"name\":\"Lua Santos\",\"@id\":\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/#\/schema\/person\/8c6b177f55beec5dcf4ee0d619ba0f26\"},\"headline\":\"Qual o valor da marca S\u00e3o Paulo no Brasil e no mundo em 2024?\u00a0\u00a0\",\"datePublished\":\"2024-10-19T20:35:38+00:00\",\"dateModified\":\"2024-10-19T20:35:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/quanto-vale-o-sao-paulo\/\"},\"wordCount\":600,\"publisher\":{\"@id\":\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/quanto-vale-o-sao-paulo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs-entain-media.s3.eu-west-1.amazonaws.com\/sportingbet\/pt-br\/blog\/wp-content\/uploads\/2024\/05\/15103617\/2WTF16E-scaled.jpg\",\"articleSection\":[\"Futebol\"],\"inLanguage\":\"pt-BR\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/quanto-vale-o-sao-paulo\/\",\"url\":\"https:\/\/www.sportingbet.bet.br\/pt-br\/blog\/futebol\/quanto-vale-o-sao-paulo\/\",\"name\":\"Quanto vale o S\u00e3o Paulo? 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